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Stór stall at the Dublin Flea Christmas MarketSTÓR was launched in 2016 with a clear objective. We wanted to create a sustainable lifestyle brand that could scale up to be really successful and to do some good in the world.

We believe in working with sustainable materials and fair-trade manufacturers to produce premium quality and eco-friendly products that offer an alternative to the high street and fast fashion. We specialize in men’s everyday basics such as socks, underwear and t-shirts made from Bamboo and Organic Cotton fabrics. We design all our own products here in Ireland.

We also believe in trying to give something back to those most in need, and this is where the idea for our new “Sock Box Project” has come from. We identified a serious problem that we feel is within our grasp to actually fix within the next 3-5 years in our home country, Ireland.

What’s Happening?
Socks are the most requested yet least donated item of clothing at homeless shelters worldwide. Clean socks are essential to a person’s overall health and wellbeing. They help prevent serious disease, hypothermia and they add to an individual’s overall quality of life.

What we want to do.
Our mission is to solve this problem here in Ireland over the next 3-5 years, by ensuring every homeless person has a supply of fit for purpose socks available to them, if and when they need them.

How we’re going to do it.
For every STÓR Christmas Sock Box we sell, we will donate a specifically engineered thermal sock to key homeless charities nationwide, to distribute them to the people who most need them.

Where are we going to start?
We are starting our mission in the most badly affected areas of Ireland by working directly with Dublin Simon Community to help in achieving our goal. There are close to 5000 homeless people living in and around Dublin who need our help! Within 3-5 years we want to solve this problem all over Ireland in every city and town.

For more information visit

price range | €7 – €120
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